High user numbers, but dodged questions on click-through rates and conversions. Let’s break it down!
Google says AI Overviews now reach over 1.5 billion users each month. But… it's a default feature, not a product!
When asked about click-through rates and conversions, Google executives refused to answer directly.
Since AI Overviews launched, many websites report lower traffic — but Google stays silent.
Google claims ad monetization remains stable — but offers no new data to back it up.
Longer queries, more multimodal searches, and new features like Circle to Search are changing user behavior.
Until Google shares real CTR data, SEO experts and marketers should watch AI Overview’s impact closely.