Google Search Central Madrid 2025: Understand the real meaning!

Google Search Central Live Madrid 2025: The real meaning of corporate language

Hello friends,
Today, we will talk about what Google said very intelligently, but we will have to explain it simply. Google's event in Madrid Search Central Live Event 2025, in which many new things happened.

So let's talk today in this friendly article about what is the real meaning of these announcements, and what should we learn from it.

Announcement #1: "Search is not a solved problem."

What is Google saying?
Google kept the theme of this event: Search is not a solved problem. This means, search is still an evolving thing. New platforms are coming, searching habits of users are changing; Hence, they have to change their strategy again and again.

But what does it mean?
Brothers, the simple thing is that we do not abuse Google for AI Overviews.
People no longer have time to go to your site and read a 1,500-word blog. They need the right answers quickly – concise, to-the-point, and context-ready.

Now, if Google won't give, then people will ask ChatGPT!
So what should Google do? He also has to give AI overview so that he can retain the users.

My Opinion:
This is completely correct. User behavior has changed. Now, just writing SEO won't do; you have to add value to the content — otherwise, AI will take away your game.

Announcement #2: “Low-quality, lazy content will not be accepted.”

What does Google say?
If your content is created without effort, without originality, in an automated manner – whether it is through AI, CBI, or any other miraculous shortcut – then Google will no longer consider it.

And this applies not just to text but to images, video, audio — everything.

Now, what does this mean?
Look, brother, if you are in a dilemma after watching YouTube Shorts, “Make a video with AI, do SEO in minutes, you will get 100K views” – then Google has now recognized you.
Those charismatic people who are saying that “Make articles with AI, make videos from it, then make reels” – they should be alert now.

Google has clearly said:

“Value must be added, otherwise no entry”

Two things are worth noting here:

1. First, Google itself has said that creating content with AI is not prohibited — it just needs to be useful.
   
   
2. Now that's what Google is saying. If the content is without effort, then it will be rejected. So, brother, AI is just a tool, not God. Your understanding and hard work should be reflected in the content.
   
   

And yes -
Who is writing the AI Overview that Google itself is showing? Kalidas ji? No, brother, those too are being made by AI only.
So our AI is useless, and Google's AI is great?
Why this discrimination, Google brother? 

Announcement #3: "Now, there will be more focus on E-E-A-T."

What does E-E-A-T mean?

• Experience
  
  
• Expertise
  
  
• Authoritativeness
  
  
• Trustworthiness
  
  

Google is now taking these four things very seriously. Meaning, just filling keywords will not help. You have to prove that what you are saying has substance.

How will this look in real life?
Suppose you are doing SEO of a cancer doctor's website.
So now your blog should not be posted only under the name “admin”.
Rather:

• The posting account should be the doctor's own.
• That profile should include the doctor's name, degree, license number, awards, links to news features – everything.
• Video testimonials from patients — and each video has a dedicated page

Show Google that this content No one has read it, I have lived it myself।

Expert Didi's Note:
If your site does not have an “About Us” page or proper profile of the authors, then create it quickly. And fake awards, stock photos – all this will not work anymore!

Google's praise... Seriously?

Google said in a slide that "We are still providing traffic to the websites."
But sister says – Brother, whatever work Bing could not do, you will do it yourself.

Because today's truth is:
🔹Google is no longer a referral platform
🔹 Now he is a competitor
🔹 Featured snippets, AI overviews – these are all ways to put traffic in your pocket

Announcement 4: John Mueller and his cute graphic

John Mueller, Google's senior search strategist, explains how AI overviews are created using a beautiful graphic.
Our answer? Brother, we can make a graphic, too! And if you think our graphic is closer to the truth, don't forget to comment.

Google said, “No optimizations required to appear in AI overview.”
Our question: What do you mean, brother? Are you saying that all this is happening "on a whim"? That means no logic, no system at all? Or do you not want us to understand its logic? Lest it be revealed how all this is made?

And again the same thing – impressions and clicks coming from AI Overview are in Search Console… but not showing them separately. Why brother?
Is it possible that only 9-10 clicks are coming from those lakhs of impressions, and this should not be revealed to the world?

Announcement 5: If you don't want an AI overview...

Google said – If you do not want your site to appear in AI Overview, then on the page no snippet, enter meta tag.
And if Google doesn't train its AI models from your website, robots.txt in Google-Extended Disallow it.

Our answer:
Brother, what to hide now? Your AI has already consumed so much content that it is now writing code, making poetry, and even excuses! Now, what will happen with "no snippet"?

Announcement 6: Respect schema data!

Google said – Schema Markup is very important, even in the AI world. With this, Google understands and indexes your content better.

Need Answer:
Look, brother, we also like Schema very much. We keep teaching people day and night, “Use JSON-LD, Use Structured Data,” but the thing is that you understand our content through schema, then use it in AI Overview and do not even give us traffic.

So, at least tell us how much data was used from our website and how many clicks we got.
Once you tell us the exact number, we will make ten Schema videos for free and will also give you the WordPress plugin!

Announcement 7: Discover Feed on desktop too!

Google will now show Discover Feed on desktop too.
Happiness of news websites: Brother, your face blossomed like a rose!

Need response:
We're not roses, and 90% of most news sites' traffic comes from mobile anyway. So Desktop Discover won't make much difference.

But one point is very interesting: AI Overview will not come in Discover yet. But it won't come "now"… there is no guarantee further. And we all know how Google keeps its promises 

Bonus Announcements: API and Console Updates

1. Search Analytics API Now the estimated data of the last 24 hours has arrived.
   Well, the data is good, but don't trust it too much. Still, something is better than an empty hand!
   
   
2. How are features added to Search Console?
   Google told us, but what we asked – "How many impressions and clicks do Featured Snippets get?" - You haven't told that till date!
   
   

Even in the AI Overview, we were not told how much traffic is coming from there.
Meaning – We are getting features which we do not want and we are not getting those which we want.

Analytics! is better from now 

We all have accepted Google Analytics 4 “by heart”, but to be honest – even if you do not add any new feature in Search Console, it will be fine…
Just bring back Universal Analytics!
Keep GA4, but turn on the old one too, and see how many blessings you will get.

Conclusion – Google, please listen!

Look, we believe that Google is a business, and it also needs to grow its products. But we, content creators, website owners, and SEO professionals, also have some rights.

If you are reducing traffic through AI Overview, at least let us know.
From Schema to Robots.txt, we'll set it all up – just be a little transparent.

Expert advice:

• Don't take Schema Data lightly – it is very useful in increasing E-E-A-T.
  
  
• Keep content human-first – whether written by AI or by yourself.
  
  
• And yes, listen to Google's announcements like an old friend telling his story – a little truth, a little twist!