NDTV's SEO complaints and Google's Double Moves!

NDTV also suffers from SEO! Are you confident now?

Hello friends!
I'm back with some updates for you, and today's topic is so interesting that you'll be wondering, "Is this happening?"

Today, we are going to talk about that painful complaint by NDTV. Google is for. Yes, the same NDTV draws 100+ million traffic from Google every month. Now, if even a media giant like NDTV says that “we don't understand Google", then what should small bloggers and business owners like us do?

Everyone is upset with Google, but for different reasons

• Bloggers are losing sleep because AI Overview (Search Generative Experience) is eating up all their traffic.
  
  
• E-commerce people are crying that Google is not indexing their product pages.
  
  
• Local listed ones. They are saying, “Brother, I bought 50 reviews four days ago, the rank is still the same!”
  
  
• And Business Owners Say, “Why are the pages of Jaisdial and Indiamart getting ranked every time?”
  
  

But... all this, when a website like NDTV cries, then the matter is serious.

NDTV's pain - Google scolds like a boss, doesn't explain

NDTV's executive editor shared his frustration in a blog — he wrote that Google is like an angry boss who scolds but never tells what the mistake is.

Now, hearing this should give us some relief, right?

But then comes the twist!

NDTV has partnered with Google!

Now listen to the real story.
Google to NDTV Real-Time News Quality Index Playbook. Through this, NDTV gave real-time data – how many people are engaging with which stories, and on the basis of that, NDTV calculated the traffic. Increased to 24%.

This means NDTV got a special tool from Google, which small publishers or bloggers like us will never get. NDTV has used this data to create a Data-Driven Strategy. And then they are saying, “We don't understand Google's rules.” Seriously?

Is this not discrimination in SEO?

Now think – on one hand, Google itself is giving data to NDTV, guiding it to increase traffic, and on the other hand, we are providing data to NDTV every day for our small blogs. Search Console and GA4 remain entangled.

Is this "If you are big in SEO, then the benefits are huge." Doesn't that sound like that?

Was NDTV also doing keyword stuffing?

You would think that such a big media website would write the right content... but the reality?

Even big players like NDTV were frantically writing content on topics like “Smartphones under ₹10,000” and “Salman Khan diet plan” — to drive traffic from those viral keywords.

Now, when Google bans keyword stuffing, NDTV is feeling the pain!

Why does NDTV get traffic?

Now, brother NDTV gets traffic because once upon a time, real journalism was done. His website has become an authority.

When you have built a trust with your content and news reporting, then traffic will come; otherwise, every blogger is writing topics like “top 5 phones under 10k”. Then why was NDTV snatching away the morsel from our mouth?

What is it for bloggers?

• If we have Universal Analytics. But not possible..
  
  
• GA4 has also blown everyone away.
  
  
• Forget about any Google real-time tool; even the indexing request is not being accepted in the search console.
  
  

So the anger about NDTV is not because they are getting traffic, but because they are getting "Special Treatment"!

‘Sour-sweet’ relationship between NDTV, Google, and SEO industry –

Now let's talk about the real pain of this whole issue, because this was not just any news article, but a 'cry for help'. It was from NDTV, which itself had been enjoying the power of Google for years.

News is not being published, pop culture is being published.

Now there is a line in NDTV's blog which touches the heart—“In these editorial meetings, SEO experts sound like astrologers.”
Listen, SEO experts now seem like astrologers? We don't pull traffic from any constellation, we follow the rules given by Google—but you?

You did it with Google Real-time content data made a pipeline of! You know in advance which is getting clicked more. Brother, why do you need to be an astrologer when Google itself is telling you which article will "trend"?

Now, NDTV says that “Growth has now become as addictive as sugar and sometimes even causes a feeling of vomiting.”
So let us know the reason behind vomiting:

Not NDTV news, Reddit post!

Close to 4000+ articles just on Reddit posts. You yourself search on Google by entering operator – site:ndtv.com reddit – and see. And this Reddit news is published only by "embedding". No verification, no fact check, no follow-up story—just to drive traffic, right?

And sir, NDTV 6130 articles only Palak Tiwari has written about. No offense to Palak, but seriously?

Should NDTV have been limited to this only?

NDTV SEO 'Achievement' or 'Unfair Advantage'?

Google's "GAI Real-Time News Quality Index Playbook" for NDTV is a direct pipeline, where they get real-time data on user behavior, engagement, trends, and high-click stories.

Now the question arises – does any blogger have such a tool? Does Google provide all these insights to a local news site or small business?
No.

And NDTV itself used this data 24% traffic boost has been picked up. Now, the question is that when NDTV knows all this, and when you are getting a boost from this GAI system, why are you complaining?

You 'gamed' the system

The last line in the blog post is important to mention—NDTV says Google is unpredictable, like an angry boss.
But why didn't you remember Google's unpredictable rules the day you took a traffic boost from GAI Playbook?
Did you then say that everyone should get this feature?
Did you raise your voice for small publishers?

No. You celebrated it as your achievement.

And today, when "Smartphones under ₹10,000" come on "Palak Tiwari's airport looks" Like trending topics are no longer bringing traffic, so are you angry at SEO experts?

SEO is not magic, it is a process

SEO is not luck or magic. It is the science of data, trials, strategy, and understanding user intent.
Bloggers, YouTubers, and content creators work hard day and night to drive traffic to an articles.
But when you become a big brand like NDTV, Google gives you VIP treatment. So far, so good - but then please don't lecture us about 'SEO problems'.

Is NDTV now competing with bloggers?

NDTV now does tech reviews, unboxes smartphones, covers fashion trends, and even dabbles in pop culture.
You make Technical Guruji a reporter and then say – "A Chance To Be A Journalist"?

Brother, don't do this.
If NDTV wants the same traffic that a blogger earns, then NDTV will have to work as hard as a blogger does.

Conclusion: Give everyone what Google gives you

The problem with NDTV is a copy of our problem. The difference is that when you got profit, you quietly enjoyed it, and now, when the traffic is decreasing, you are calling it "Google's anger".

If a website like NDTV can get a real-time data tool like GAI,
So those working in the same industry, Bloggers, local news portals, and small publishers, why not?

The rules in the SEO industry should be equal for everyone.
If Google is not doing this, then websites like NDTV should raise their voice, not turn SEO experts into astrologers.

Now question Google, not NDTV.

Your traffic may be less than NDTV, but your rights are not less.
If Google has to provide real-time tools for sites like NDTV, then it should also be available for bloggers.
Fair play is now required in the traffic fight.

Bloggers, content creators, and local digital media—all must now have a voice.

Google will have to answer: Why is SEO only for big brands?

If you liked this article, be sure to share, because next time, Google may be after your traffic.