Amit Tiwari's amittiwari.net site hacked! Find out how, why, and what you can learn from it in the full real case study.
Hello friends!
If you also run a website or are learning SEO, then you must have heard the name “Cross Linking”. But do you know what happens? And why is it considered so important in SEO?
Today, I am going to tell you in a very easy and friendly manner what Cross Linking is, how it can improve your website's rankings, and how to do it right.
Let's get started – without any boring technical stuff!
First of all, let's talk about its meaning.
Cross Linking. Its simple meaning is to link one page to another.
Now you might be thinking, “This is just like Internal Linking.”
You are right, but there is a slight difference.
Internal Linking |
Cross Linking |
Pages within the same website are linked together. |
Pages of different websites are linked to each other. |
Like: One post of your blog links to another post. |
Like: Your website links to the page of another website or vice versa. |
Control remains with you. |
Sometimes it has to be linked to someone else's website, also. |
So understand that Cross Linking is a type of "Website Networking" – where you link your content to other pages so users can get more information and Google thinks your content is trustworthy.
Now that we have understood what Cross Linking is, it is also important to know what its role is in SEO?
Here are some of the main advantages:
When you write about a topic and link to another article related to that topic, users get more information and spend more time on your site.
Example:
Suppose you have written an article on "SEO Trends 2025". In that you have talked about “Voice Search Optimization”. Now, if you have already written a detailed article on that topic, then linking it will be called Cross Linking.
Cross Linking works to tell Google on which topics your website writes and which pages are related to each other.
When other sites link to your website, it increases the authority of your domain. This we Link Juice also say.
If a user immediately goes back after reading a page, it is called a Bounce. But if the cross linking is good, the user will click on the other page and read more.
If you have linked a blog or FAQ page to your product or service page, the user will understand first, and then the chances of buying will increase.
Now that you know its benefits, let's learn how to implement cross linking.
What pages do you have? Which are related? It is important to understand this first.
You can see the link structure of your site with tools like Screaming Frog, Ahrefs, or Ubersuggest.
Link where necessary. It should not appear that the link has been inserted forcibly.
Right way:
“Keyword research is very important in SEO, and we have also written a detailed guide on it.” → And give the link there.
Wrong way:
"There's a lot that goes into SEO." → And gave the link without any reference.
Anchor text is the same text as the link.
For example:
If you want people to read an article with “SEO Tools 2025,” the link should be based on that word, not “click here.”
Choose which tag to give to which link according to your SEO purpose.
Cross Linking is beneficial only when the quality of the linked site or page is good.
Meaning, don't spam. Don't give a link just because you have to.
Now, some things to keep in mind so that you don't make a mistake:
If you want to be a little more pro, take advantage of External Cross Linking as well.
This means getting your site linked from another website. For this, you can:
Review your site once every month for cross linking.
Make a small plan:
This should be an ongoing SEO practice, not just a one-time thing.
So friends, now you must have understood that Cross Linking is not just a technical term – it is a Powerful SEO Technique Which can improve your website's health, ranking, and user experience.
If you have ignored it till now, then now is the time to take a look at your website and see where cross linking is needed.
And yes, doing all this is not very difficult – it just takes a little attention, a little strategy, and a little love for your site!
If you liked this article, then share, comment, and tell how cross linking has been done in your website.
Cross linking in SEO refers to the practice of linking one page to another within the same domain or between different domains to improve navigation, authority, and user experience.
No. Internal linking is done between pages of the same website, while cross linking often includes linking to and from other websites.
Yes. Cross linking helps distribute link equity, enhances crawlability, lowers bounce rates, and signals relevance to search engines.
Link contextually between related content using keyword-rich anchor texts. Ensure links are relevant, functional, and add value to users.
Overusing cross links or linking to irrelevant/low-quality content can harm SEO. Use cross linking strategically and naturally.